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Unified Vision: The Strategic Imperative of VI Branding in Modern F&B Management
Internal Buy-in and Training: Ensuring every employee, from executives to kitchen staff, understands the importance of the VI and how to apply it correctly.
Digital Asset Management: Maintaining a centralized, accessible library of approved logos, fonts, and templates to ensure consistency across all departments and marketing channels.
Adaptability and Evolution: While consistency is key, the VI system must have the flexibility to adapt to new marketing trends, product launches, and digital platforms without losing its core identity.